One of the marketing tools to get the ‘word’ out about your product, service or
Written on Tuesday, January 10th, 2006
One of the marketing tools to get the ‘word’ out about your product, service or self is to find your ‘story’ and look for angles which will attract the media.
The media – radio, television or the print media are always looking for good stories. They want something that is new, different, involves interesting people or clients.
Most people believe their story is just OK – nothing special;.
Not true.
Every business, product or person has a story. The Key is to look for the ‘hidden gold’ in your story and build a media release around it.
The Publicity Power step by step manual explains the process. Is it simple yes, is it easy, well it will take an hour or two and you can either write down your story or tell it to someone.
Here are some of the questions you need to ask
- How did you come up with the idea for your business?
- How did you get started?
- Who helped you?
- Who were your first customer/clients?
- What was your background?
- What challenges did you overcome?
- Who were your mentors?
How are you distributing or marketing what you do. Can you create events that will promote your business and attract the media
continue reading original article at Australia Media – Radio, Television or the Print - from the Headline King website.
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