For many, the Media is a mystery. But it can be your best friend and
Written on Tuesday, January 10th, 2006
For many, the Media is a mystery. But it can be your best friend and grow your business, literally overnight.
The Media is an insatiable beast, but it can be tamed! It’s always looking for stories. Newspapers and magazines have to fill the space. Radio and TV programs need stories for their information-hungry programs.
Approaching the media can be by a simple call to a journalist, a letter or a media release which announces something new – a product, a new contract, an event, an achievement and so on.
Read your local papers and magazines; listen to the radio and watch current affairs TV programs and make a list of the journalists/reporters and the type of stories they cover.
Your story might be attractive to them.
The Media is looking for something topical of interest to their audience.
When Sex in the City star, Sarah Jessica Parker gave birth last year, an enterprising Aussie company sent Sarah their new flat-bear companion for babies.
She wrote back with an endorsement and the media in Australian and the US picked up the story. Sales rocketed. A bit of lateral thinking goes a long way.
After the recent Hurricane in the US, a Melbourne company sent a media release about their new temporary cardboard houses for emergencies. The story received wide coverage. It was topical and the media could tie it in with the tragedy.
continue reading original article at Melbourne Radio and TV Programs - from the Headline King website.
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