A little known Perth fashion designer was seeking publicity. She offered a FREE gown for
Written on Tuesday, January 10th, 2006
A little known Perth fashion designer was seeking publicity. She offered a FREE gown for the girlfriend of a footballer who was in the running for Aussie Rules best player award (the Brownlow Medal).
The event was televised nationally and the cameras could not take their eyes off the dress, which was a stunning red one with a plunging neck line and bare back.
It was worn spectacularly and created a sensation in all Australian media for weeks after and in the US, Europe and the Middle East too
.
Orders for that dress and others by the same designer came from everywhere.
The dress sold at a charity auction for over $30,000.
For the cost of giving a dress, the value of all the FREE publicity was $100,000’s and instant success for the designer; the girl who wore the dress was inundated with media offers to star in a range of shows.
If you’ve got it flaunt it!
continue reading original article at Positioning and Publicity - from the Headline King website.
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